Google has announced its venture into game-based advertising via its official blog.

The games that they’re targeting happen to be web-based games like the ones playable on InstantAction, and ‘social games’ like Google’s own Lively. Even the venerated Quake Live would fall under the definition of a ‘web game’.

But what does this really mean for gamers? This article takes a cynical look into the possibilities and outcomes of in-game advertising.