Yeah, I thought it was more recent, I guess it's old to Americans at least. I'd never heard of it. It started in Jul 2007 and dragged on to early 2009.
According to court papers, here's how Pearson calculates the damages and legal fees:
He believes he is entitled to $1,500 for each violation, each day during which the "Satisfaction Guaranteed" sign and another sign promising "Same Day Service" was up in the store -- more than 1,200 days.
And he's multiplying each violation by three because he's suing Jin and Soo Chung and their son.
He also wants $500,000 in emotional damages and $542, 500 in legal fees, even though he is representing himself in court.
He wants $15,000 for 10 years' worth of weekend car rentals as well.