Really stylish looking and well done campaign by La Coste, its like an interactive magazine. Can defintely see this as the future of electronic magazines in a few years when ipads become a bit more affordable and tools are written to produce this quicker!

http://www.lacoste.com/l1212/#/allfits/0/intro

P.S.
Tom Hanks from big had the idea 20 years before Apple!