The foundation of the arena is the arcade. The arena should be as large as it can be. Admission is free, as the money comes from people playing arcade games and from companies sponsoring players, as well as money generated through broadcasting competitions. The competitions take place on a stage, which is as visible as possible from every part of the arcade. A very large HD screen could be installed above the main stage, to provide the adequate visibility. With a structure like this, there is no need to rent arcade games, move them around, rent venue's, or have so few competitions.

The arcade games being there all the time, and accessible whether or not competitions are happening, enable the arena to generate revenue at all times. In addition to keeping the place afloat, the revenue can be used to embellish competition prizes. Smaller-prize competitions could be done on the weekdays, with a larger-prize competition on Saturday. The competitions attract people to the arena, where they compete, play arcade games, watch the competitions, or all three. The more people who show up for the competitions, the more money will go into the arcade games.

This structure is also good for game companies whose games are featured in competitions. If QL was used, for example, more people would play QL.

If this arena structure was financially successful, eSports would finally have a solid base from which to build. So far, eSports has been nomadic, living on the buffalo herds they manage to find. At best, it's a meager living and requires its people to live in teepee's. If we want to live in houses, mansions or skyscrapers, we need a concrete foundation.