Anyone tried it?

From what I can tell, the gameplay looks ok-ish, but I'm afraid I won't spend much time with this because:

1)funcom
2) cash shop
3) buyable "skill"
4) if it turns out you have to buy items, exp enhancers and mounts with real cash, ALONG with 50$ copy of the game, it's a no-fucking-go


edit: I'm also interested how PvP works. PvE is just temporary get-to-know-the-game fun.