Everything they sell is according to them ground breaking and revolutionary.
Maybe if they went with "grounbeakingly piece of overpriced shit" the marketing team wouldn't look like complete assholes trying to make the costumer look like brainless 12 year old fucks.
As far as I'm concerned roccat and razer can develop a cure for cancer but as long we have to sit and watch this pile of cunt I'm not going to support them in any possible fucking way.
It's companies like Razer and Roccat (and sadly many others) that make me believe advertisers/people in marketing are lower forms of life than the shadiest ambulance chaser.