Probably taking a shower, eating breakfast, going to gym, watching/reading news, outside for quick jogging, or in a coffee, or driving on the way to office or stores...
I don't know but at 7:25 some people might have different priorities...
on the good side, everytime its down for too long they make up for it by releasing all content. at least then the game feels like it always should have been, active on every mode/map of any players choice.