I think being big in the gaming world just is not the same as being big IRL and talking about whose bigger, is a bit meaningless.
I think to be a big gamer, you need to have made the transition into the real world. If you look at the following pewdipie has on youtube its nearly 58 million subscribers.
I had to look him up too... so, random asain guy, good at MOBA's... is it a big deal? I mean if you like looking at cat girls or whatever Leauge of Legends is all about, I guess?
Youtubers are way more famous than actual competitive gamers though. Kinda makes a joke of esports when people who aren't even close to the best a game, are the most associated with it while the champions remain unknown..
See professional gamers, people who play for teams and for mad $$$$ aren't really the most interesting people to watch when they do scrims and shit live.
There's ZERO interactivity at all, yeah they might talk occasionally but that's not enough.
Actual content creators like pewdiepie and markiplier on youtube are pretty much youtube stars in their own right.
Now, with the advent of internet, there's no real need to transition in to "Real life" or whatever else you want to call it.
We consume over 90% of the content via the internet, which is pretty crazy if you think of it.
The two I've mentioned make interesting and unique content, not just streamed game play. Yeah it might not appeal to many but it appeals to a fuck tonne of individuals.
A massive example as well like mentioned above is Dr Disrespect - He has set him self up with a unique character and a really awesome niche style of presenting his content.
He is the Game of Thrones of gaming, he is funny as fuck, aggressive and just pretty chill all in one.
Gamers need to think creatively and not all linear and shit.
I write a lot of sales copy for Facebook ads, I guess it's just habit as for writing concise copy.
Ayyyyy anywhore...
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^
That however, would make a lot of peoples WALL OF TEXT anxiety kick in.